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Influencer Engagement Strategy
Designing tiered influencer strategies for advocacy organizations, independent expenditure campaigns, and candidate committees — high-reach talent for rapid response, micro-influencers for deep community engagement.
Our Services
Talent Strategy That Produces Civic Action
From roadmap to rapid response, we handle the strategy, the relationships, and the logistics.
Capabilities
Six Ways We Move Culture Toward The Ballot
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Talent Networks & Relationships
Building networks of trusted creators who reach hard-to-engage audiences: young voters, BIPOC communities, LGBTQ+ voices, and non-traditional voters.
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Rapid Response Activation
On-call support to identify, brief, and mobilize talent in breaking news moments and key campaign windows — with speed, creativity, and cultural fluency.
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Briefs, Toolkits & Talking Points
Message frameworks that equip creators with actionable, authentic content that drives action instead of generic endorsements.
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Talent Logistics & Advance
Negotiation, release forms, travel, event advance, and content production coordination for virtual and in-person appearances.
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Strategic Event Curation
Rallies, concerts, and meet-and-greets built around specific Calls to Action and paired with GOTV, field, Souls to the Polls, and Rides to the Polls.
How We Engage
A Four-Phase Approach To Scope Of Work
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Strategic Counsel & Systems Building
- Develop a Strategic Talent Engagement Roadmap guiding recruitment, onboarding, and retention
- Build a tiered influencer strategy — high-reach talent for rapid response, micro-influencers for community depth
- Create toolkits and message frameworks that equip creators with authentic, action-driving content
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Talent Relationship Development
- Introduce your organization to new and diverse talent pools through our creator and industry network
- Cultivate values-based relationships with regular touchpoints, not transactional asks
- Position your brand as a trusted partner inside entertainment and influencer ecosystems
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Rapid Response Activation
- On-call support to identify, brief, and mobilize talent in breaking news moments
- Full logistics: negotiation, release forms, travel, and content production coordination
- Event advance and campaign execution for virtual and in-person appearances
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Reporting & Integration
- Weekly calls with your team, and more often during live events
- Ongoing reporting on talent engagement, campaign outcomes, and influencer performance metrics
- Relationship tracking inside your systems with seamless internal team integration
Engagement Model
Monthly Retainer
We propose a monthly retainer model so we stay flexible and responsive in rapid response moments. Each engagement is led by one of our principal strategists and supported by staff with advocacy, political, and cultural engagement expertise.
Scope, deliverables, and cadence are refined together before kickoff.
Let's Scope Your Talent Program
Share your goals, audiences, and timeline. We'll come back with a tiered talent strategy and an activation calendar.
Request a Proposal